Marketing Plan

At BCP, we get busy marketing your property fast. No waiting around for “corporate” to get the photos taken, brochures printed or the listing entered. From professional photography to social media to customized brochures, we cover every angle with our comprehensive marketing strategy…and we waste no time doing it.

Seller’s Marketing Strategy

With over 94% of home buyers searching online it is critical to have a website that is well positioned. With literally 1,000′s of choices, the way to get noticed is to be well positioned organically with the right SEO, on-going specific content, local expertise, mash-ups, widgets, videos, real time property feeds and of course all presented just the way consumers want it. It’s a tall order but our philosophy is…..when the customer wins – we win!

Taking Care Of All the Details

You and Your Home are Professionally Represented

Professional staging and photography will emphasize your home’s assets
An eloquent description will highlight the best features, advantages and benefits of your home
Your home will be expertly marketed through multiple channels

How Our Internet Marketing Sets Your Property Apart

Our team utilizes state-of-the-art internet marketing technologies
Professional quality photos will be taken with a wide-angle lens for optimum appearance
Our marketing specialists market your home to over 30 different real estate websites
Your home will be a Showcase Listing on Realtor.com, the most viewed real estate site
Your Realtor.com listing features a virtual tour and maximum allowable pictures
Homes with multiple photos are viewed 299% more often, on average
Showcase listings are clicked on 72% more often

These Advertising Sources Showcase Your Property

Chicago’s Multiple Listing Service
Featured Property on BCP’s home page
Virtual Tour with Professional Quality Photos
Single Entry (auto-populating) System
Distinctive BCP Signage
Agent Showings
Professional-Grade Flyers
Property Search Sites (Zillow, Craigslist, Trulia, etc.)
And More!

How Buyers Find Your Home

Searching Online

1/3 of home buyers used online searches as their first step in the home-buying process
87% of homebuyers used the Internet as an information source
94% of buyers ages 25 to 44 years used the Internet to search for homes
77% of Internet homebuyers drove by or viewed a home they saw online
32% of buyers first found their home on the Internet

Through Their Buyer’s Agent

Beyond marketing directly to buyers, it’s critical to generate enthusiasm for your home within Chicago’s buyer broker community. With so many properties to choose from we know how important it is to cut through the clutter and show buyer brokers why your home is special. We do this by using creative solutions like hosting a buyer broker event at your property and reaching out to our network of top Chicago buyer agnets with email blasts exposing them to your listing.