Marketing Plan

At BCP, we get busy marketing your property fast.  No waiting around for “corporate” to get the photos taken, brochures printed or the listing entered.  From professional photography to social media to customized brochures, we cover every angle with our comprehensive marketing strategy…and we waste no time doing it.  

Seller’s Marketing Strategy

With over 94% of home buyers searching online it is critical to have a website that is well positioned. With literally 1,000′s of choices, the way to get noticed is to be well positioned organically with the right SEO, on-going specific content, local expertise, mash-ups, widgets, videos, real time property feeds and of course all presented just the way consumers want it.  It’s a tall order but our philosophy is…..when the customer wins – we win!

Taking Care Of All the Details

You and Your Home are Professionally Represented

  • Professional staging and photography will emphasize your home’s assets
  • An eloquent description will highlight the best features, advantages and benefits of your home
  • Your home will be expertly marketed through multiple channels

How Our Internet Marketing Sets Your Property Apart

  • Our team utilizes state-of-the-art internet marketing technologies
  • Professional quality photos will be taken with a wide-angle lens for optimum appearance
  • Our marketing specialists market your home to over 30 different real estate websites
  • Your home will be a Showcase Listing on, the most viewed real estate site
  • Your listing features a virtual tour and maximum allowable pictures
  • Homes with multiple photos are viewed 299% more often, on average
  • Showcase listings are clicked on 72% more often

These Advertising Sources Showcase Your Property

  • Chicago’s  Multiple Listing Service
  • Featured Property on BCP’s home page
  • Virtual Tour with Professional Quality Photos
  • Single Entry (auto-populating) System
  • Distinctive BCP Signage
  • Agent Showings
  • Professional-Grade Flyers
  • Property Search Sites (Zillow, Craigslist, Trulia, etc.)
  • And More!

How Buyers Find Your Home

Searching Online

  • 1/3 of home buyers used online searches as their first step in the home-buying process
  • 87% of homebuyers used the Internet as an information source
  • 94% of buyers ages 25 to 44 years used the Internet to search for homes
  • 77% of Internet homebuyers drove by or viewed a home they saw online
  • 32% of buyers first found their home on the Internet

Through Their Buyer’s Agent

Beyond marketing directly to buyers, it’s critical to generate enthusiasm for your home within Chicago’s buyer broker community.  With so many properties to choose from we know how important it is to cut through the clutter and show buyer brokers why your home is special.  We do this by using creative solutions like hosting a buyer broker event at your property and reaching out to our network of top Chicago buyer agnets with email blasts exposing them to your listing.

How We Keep You Posted On The Progress

  • Personal calls
  • Text updates
  • Email updates
  • MLS links
  • Virtual Tour stats sent weekly
  • reports

Next Step: Select an Agent and let’s get started!

Contact Us

We are here to help when you're ready!

Give us a call at: 312-563-5300
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Vince Vaughn did it.Lady Gaga did it.Did you do it ?
- Monday Mar 2 - 4:38pm

Good info on selecting the right location within a building.
- Sunday Mar 1 - 3:13pm

Do you know the shortest and narrowest streets in the city ?Hint,the narrowest is in the West Loop.
- Friday Feb 27 - 1:28am

Bonus points for using all seven letters ! And we love the word. Who out there plays Words With Friends?
- Wednesday Feb 25 - 2:42pm