Known as the wealthiest neighborhood in Chicago, Gold Coast is bordered by North Avenue on the north, Oak Street on the south, Lake Michigan on the east, and Clark Street on the west. Noted for its upscale shopping on Rush Street, fine dining restaurants, and its mixture of mansions, row houses, and high-rise apartments. It evolved into an affluent neighborhood in the late 1800s when wealthy families began purchasing land in the area. Gold Coast has a vibrant nightlife with many bars and lounges that attract area residents looking to enjoy the weekend.

Weekly farmers markets in the summer and annual events such as the Evening on Astor, Echoes arts event, and the "Ghouly" Park Halloween Party bring neighbors together to enjoy the community and each other. Residents also enjoy spending time relaxing and soaking up the sun at Oak Street Beach and walking their dogs in area beachfront parks.